The team

Natalie Johnson
Copywriter & brand strategist

With significant experience in brand and marketing, Natalie specialises in delivering effective content for businesses. Having worked across several industry sectors, she is a versatile and adaptable writer. Prior to founding The Missing Word Natalie was in charge of Marketing Services at Virgin Trains, where she was responsible for marketing, brand and customer communications. As an independent copywriter and freelance communications expert, she has written features and content for both print and digital formats. As a brand consultant she has created brand visions, facilitated workshops and delivered effective engagement campaigns. Most recently, she led the brand team at Virgin, responsible for brand development and delivery.

Lilias Martin
Specialist writer & communications expert

Lilias is a freelance Partner at The Missing Word. An experienced writer, editor and communications consultant, she has spent over 15 years in the financial sector. Her broad communications background includes press relations, corporate communications and journalism. A fluent French speaker, she previously held the role of Head of External Communications for BNP Paribas Security Services, based in Paris. Lilias has worked with banks and other financial institutions across a wide range of communications and journalism projects, including mergers and acquisitions, public offerings and corporate branding.